---
title: "Snapchat — Joe Woodward"
url: "https://joewoodward.co/snapchat"
description: "Built and shipped Snapchat's design system — the foundation of color, typography, elevation and layout used across every surface in the app. Led a team cre"
author: "Joe Woodward"
generated: "2026-06-02T01:40:46.794Z"
canonical: "https://joewoodward.co/snapchat"
---

# Snapchat — Design Lead, Systems

Built and shipped Snapchat's design system — the foundation of color, typography, elevation and layout used across every surface in the app. Led a team creating components, system templates and documentation that empowered product designers across the company.

## Tags

Product Design, Design Systems

## Key Work

- Built and shipped Snapchat's design system (color, typography, elevation, layout)
- Led team creating components, system templates, and documentation
- Designed animated tab bars and consolidated bottom sheets
- Drove accessibility: dynamic type and color contrast compliance
- iOS and Android platform-specific navigation patterns