---
title: "Snapchat — Joseph Woodward"
url: "https://joewoodward.co/snapchat"
description: "Built and shipped Snapchat's design system — the foundation of color, typography, elevation and layout used across every surface in the app. Led a team cre"
author: "Joseph Woodward"
generated: "2026-05-04T18:52:05.389Z"
canonical: "https://joewoodward.co/snapchat"
---

# Snapchat — Design Lead, Systems

Built and shipped Snapchat's design system — the foundation of color, typography, elevation and layout used across every surface in the app. Led a team creating components, system templates, and documentation that empowered product designers across the company. Designed animated tab bars, consolidated bottom sheets, and drove accessibility improvements like dynamic type and color contrast compliance.

## Tags

Product Design, Design Systems

## Key Work

- Built and shipped Snapchat's design system (color, typography, elevation, layout)
- Led team creating components, system templates, and documentation
- Designed animated tab bars and consolidated bottom sheets
- Drove accessibility: dynamic type and color contrast compliance
- iOS and Android platform-specific navigation patterns