--- source: joewoodward.co author: "Joseph Woodward" generated: "2026-05-04T20:01:05.401Z" description: "Full content of joewoodward.co — bio, project case studies, photos page, and contact info, in one machine-readable document." --- # Joseph Woodward — Software Designer Joseph Woodward is a software designer and builder based in Brooklyn and the Catskills, New York. Currently Founding Designer at Roam, previously Design Lead at Snapchat and Microsoft Outlook. He has shaped products at Roam, Snap, Microsoft, DoorDash, and Disney — from design systems and native apps to 3D spaces and brand identity. ## Focus - Software design across native iOS, Android, and web - Design systems: tokens, components, documentation, accessibility - Brand identity, animation, and 3D - Design engineering — designs ship as code ## Experience ### Founding Designer · Roam (current) AI-powered virtual office for distributed teams. Brand identity, native apps, 3D spaces (offices, meeting rooms, theaters), AI scheduling tools, group chat, end-to-end product design. ### Design Lead · Snapchat Built and shipped Snapchat's design system: color, typography, elevation, layout. Led the team creating components, system templates, and documentation. Designed animated tab bars and consolidated bottom sheets. Drove dynamic-type and color-contrast accessibility compliance across iOS and Android. ### Design Lead · Microsoft Outlook Outlook design across mobile and web. Earlier Microsoft work also covered SwiftKey. ### Earlier · DoorDash, Disney Product design at DoorDash and Disney before Microsoft. ## Social - [twitter](https://x.com/The__Woodpecker) - [linkedin](https://www.linkedin.com/in/jcwoodward/) - [medium](https://medium.com/@the_woodpecker) - [strava](https://www.strava.com/athletes/42323774) --- # Projects ## Roam — Founding Designer Roam is an AI-powered virtual office designed for distributed teams. As Founding Designer, I've shaped the platform's brand identity and overall user experience, encompassing interactive spaces like offices, meeting rooms with video conferencing, and large-scale theaters. Roam also features custom scheduling tools, AI meeting summaries, and a robust group chat to foster collaboration. My role spans branding, product design, 3D, and animation to bring these virtual spaces to life. **Tags:** In Progress, Brand, Product **Web:** https://joewoodward.co/roam --- ## Snapchat — Design Lead, Systems Built and shipped Snapchat's design system — the foundation of color, typography, elevation and layout used across every surface in the app. Led a team creating components, system templates, and documentation that empowered product designers across the company. Designed animated tab bars, consolidated bottom sheets, and drove accessibility improvements like dynamic type and color contrast compliance. **Tags:** Product Design, Design Systems **Web:** https://joewoodward.co/snapchat --- ## Microsoft — Design Lead, Outlook At Microsoft, I worked on design systems and product design for Outlook across platforms. I helped build and ship the Fluent design system, redesigned key surfaces, and contributed to the open-source icon system. **Tags:** Product Design, Design Manager **Web:** https://joewoodward.co/microsoft ### Microsoft Areas **Dark Mode** Designed Fluent Dark Mode — the unified dark theme system adopted across every Microsoft 365 mobile app, from Outlook and Teams to OneDrive, SharePoint, Word and Excel. Defined the surface elevation model, gray palette, and color contrast rules that became the foundation for dark mode across iOS, Android and Mac. **Fluent Icons** Created Fluent System Icons — Microsoft's open-source icon library with over 500 icons built for every platform. Designed a mobile-first system with regular and filled themes, systematic sizing across 4 densities, and literal metaphor-based naming. The library shipped across Office, Outlook, Teams, Xbox and Windows and is open-source on GitHub. **Surface Duo** Designed the Outlook experience for Surface Duo — Microsoft's dual-screen Android device. Systematically optimized email, calendar, and multitasking layouts to leverage both screens with adaptive interaction patterns and responsive composition. --- ## Cabin — Catskill, NY My wife and I are building our Catskill cabin this year on Paradise Lake, right at the foot of the mountain. Our home blends with the serene landscape. We found this secluded parcel near Catskill, NY, with a stunning frozen lake in winter, near the Hudson River, trails, and skiing. Design by Huts and build by Catskill Fine Homes. **Tags:** In Progress, Personal Project **Web:** https://joewoodward.co/cabin --- ## The Dugout — Side Project An AI-powered football app for your club. Follow any Premier League or Championship team with live scores, match schedules, AI-summarized news, and league standings. Available on web and iOS. **Tags:** Side Project, Web + iOS **Web:** https://joewoodward.co/dugout --- # Cabin on Paradise Lake **Status:** In Progress **Location:** Catskill, NY — Paradise Lake **Design:** Huts **Build:** Catskill Fine Homes **Type:** Personal project My wife and I are building our Catskill cabin this year on Paradise Lake, right at the foot of the mountain. Our home blends with the serene landscape. We found this secluded parcel near Catskill, NY, with a stunning frozen lake in winter, near the Hudson River, trails, and skiing. Design by Huts and build by Catskill Fine Homes. --- # Photos Brooklyn and Hudson Valley life, captured. My wife, Amanda, Bandit, and some of my favorite moments. Brooklyn and Hudson Valley life, captured. Personal photography featuring landscapes, city life, and family moments. **Web:** https://joewoodward.co/photos --- # Contact Get in touch with Joseph Woodward — software designer and builder based in New York. A contact form is available at https://joewoodward.co/contact. ## Social - [twitter](https://x.com/The__Woodpecker) - [linkedin](https://www.linkedin.com/in/jcwoodward/) - [medium](https://medium.com/@the_woodpecker) - [strava](https://www.strava.com/athletes/42323774) ## Hiring & Collaboration Joseph is open to selective project work, advisory engagements, and conversations with teams shipping serious software design — particularly in design systems, native mobile, design engineering, and AI-product work. The fastest way to reach him is via the contact form or X/Twitter.